LET YOUR BRAND ENGAGE WITH A COMMUNITY OF WOMEN OF COLOR WHO ACTIVELY LISTEN TO PODCASTS

In 2018 the share of Americans who report being familiar with the term “podcasting” is now 60% (or 168 million) and the share of American women listening has increased year-over-year: 24% this year, which is up from 21% the year before (2017)*

LET'S TALK

EXPERT MARKETERS SAY

"We have not seen a more remarkable underpriced opportunity of people's attention then we have right now specifically on Facebook ads, Instagram Stories, YouTube pre roll and podcast advertising." - Gary Vee

RESEARCH SAYS

of Americans have listened to a Podcast, 124 million people overall, and up 12 million in just one year

44%

of podcast listeners report buying something they heard about on a podcast ad

61%

of Americans who

listen to podcasts

primarily do so

via mobile

69%

more Americans listen to podcasts weekly

versus the year

prior, 2017

6 Million

CASE STUDIES

Audible

Audible ran a consecutive monthly campaign highlighting the benefits of Audible membership. We also conducted ads for their limited time summer campaign. Podcast listeners were engaged with the brand via a series of mid-roll ads and Instagram Stories.

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Away

We partnered with Away luggage to promote their products, specifically The Bigger Carry-On, for a spring campaign. Podcast listeners were engaged with the brand via a series of mid-roll ads and Instagram Stories.

ThirdLove

We worked with ThirdLove as an ad partner to create a podcast promotional campaign to resonate with potential new customers. Podcast listeners were engaged with the brand via a series of mid-roll ads and Instagram Stories.